This Year's iPhone Promos Are Great For Customers, Costly For Wireless Carriers

Apple‘s fall iPhone update cycle always sees a flurry of promotional activity in the U.S. wireless industry, as carriers look to sign lucrative iPhone customers. This year’s deals on the new iPhone 7 appear to be particularly attractive, with the four major carriers offering the base version of the new device for free, in exchange for an iPhone 6 or 6S. Below we take a look at some of the potential implications of the program on carriers.