Facebook, with more than 50 million active business pages on its platform, is ensuring that its services lure these businesses to advertise heavily on its network. The company recently launched a “Lookalike” tool to allow businesses to reach people in new countries who are similar to their existing customers. According to the company, more than 1 billion people on Facebook are connected to at least one business in a foreign country. This tool will allow small businesses on Facebook to go tru...
Facebook, with more than 50 million active business pages on its platform, is ensuring that its services lure these businesses to advertise heavily on its network. The company recently launched a “Lookalike” tool to allow businesses to reach people in new countries who are similar to their existing customers. According to the company, more than 1 billion people on Facebook are connected to at least one business in a foreign country. This tool will allow small businesses on Facebook to go tru...
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