The difference between adtech and martech is a hell of a lot more than the billing structure

GUEST: It seems like the bifurcation between adtech and martech is finally getting the attention it deserves, and like so many complicated and nuanced topics, it is being grossly oversimplified in the press. In the relatively (for this industry) mainstream Wall Street Journal, an article titled Why Venture Capitalists Are Betting on Marketing Tech Over Ad […]