Traditionally, companies talk about caring about the consumer experience. I dare you to find a company who doesn't say this is a priority. But this rarely translates into a truly, consumer-centered design and innovation process. The reason is because the systems, processes, and people aren't always aligned to think first about the consumer and then to design around their needs, wants, wishes, and dreams. Jim Lyski, the CMO of CarMax presented to students at the Darden School of Business (UVA). H...
The Next Generation of Customer Centricity: A Methodology to Drive Rapid Innovation
Forbes - 25 Sep 2016 14:38
Traditionally, companies talk about caring about the consumer experience. I dare you to find a company who doesn't say this is a priority. But this rarely translates into a truly, consumer-centered design and innovation process. The reason is because the systems, processes, and people aren't always aligned to think first about the consumer and then to design around their needs, wants, wishes, and dreams. Jim Lyski, the CMO of CarMax presented to students at the Darden School of Business (UVA). H...
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