GUEST: As football season gears up again, it's a good time to consider the relative benefits of broad-based live TV advertising vs. more targeted and distributed digital options. It’s not the black and white comparison that it used to be. Last year, Facebook COO Sheryl Sandberg famously commented in an Advertising Week presentation that there is […]
GUEST: As football season gears up again, it's a good time to consider the relative benefits of broad-based live TV advertising vs. more targeted and distributed digital options. It’s not the black and white comparison that it used to be. Last year, Facebook COO Sheryl Sandberg famously commented in an Advertising Week presentation that there is […]
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