Just over three years ago, Tamara Mellon launched the first version of her namesake ready-to-wear and accessories label. Unlike Jimmy Choo, the brand she started in 1996 (she parted ways with the line in 2011), the new venture was built on a see-now-buy-now model. In that regard, she was way ahead of the curve: Leopard-printed coats, fringed skirts, and thigh-high boots dropped into stores each month, as opposed to the regular "seasonal" deliveries, and new products were available when it made s...
Just over three years ago, Tamara Mellon launched the first version of her namesake ready-to-wear and accessories label. Unlike Jimmy Choo, the brand she started in 1996 (she parted ways with the line in 2011), the new venture was built on a see-now-buy-now model. In that regard, she was way ahead of the curve: Leopard-printed coats, fringed skirts, and thigh-high boots dropped into stores each month, as opposed to the regular "seasonal" deliveries, and new products were available when it made s...
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