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Tamara Mellon Is Relaunching Her See-Now-Buy-Now Shoe Label Just over three years ago, Tamara Mellon launched the first version of her namesake ready-to-wear and accessories label. Unlike Jimmy Choo, the brand she started in 1996 (she parted ways with the line in 2011), the new venture was built on a see-now-buy-now model. In that regard, she was way ahead of the curve: Leopard-printed coats, fringed skirts, and thigh-high boots dropped into stores each month, as opposed to the regular "seasonal" deliveries, and new products were available when it made s...
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