Levi's Reaches Back to the Roots of Punk for Its Collaboration With Michael Gillette

For those born after the 1970's, music and Levi's® have always been intertwined. Even more so for those growing up in the 80's and 90's -- musicians wear jeans, period. But that connection wasn't always there. Sixty years ago, the brand was making its transition from workwear to popular culture. In between, Levi's represented the rebellious nature of the youth culture. Bikers and gangs embraced the denim-clad look of the working man -- much to the dismay of parents and schools around the world ...