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We read a lot these days about how startups seek to “disrupt” the status quo and to “eat the lunch” of their entrenched competitors. A prime example of a growing company that did just that is Uber, the now ubiquitous car-sharing service that completely turned the world’s taxi fleets on their heads. Uber’s disruptive efforts have helped it raise billions of dollars from investors – despite the fact that the company has lost some $1.2 billion so far this year.
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