What Google Aims To Accomplish With The Pixel

Alphabet’s (NASDAQ:GOOG, GOOGL) subsidiary, Google, is now directly competing in the smartphone hardware market with the launch of its new device called the Google Pixel. The handset is aimed squarely at the high end of the market, targeting potential customers of Apple’s iPhone and Samsung’s Galaxy S series, with price points of $650 for the Pixel (in line with iPhone 7 and Galaxy S7) and $769 for the bigger screen Pixel XL (similar to iPhone 7 Plus). With the Pixel, Google is adopting th...