GUEST: Until recently, software companies have been taking the same antiquated go-to-market (GTM) approach that has traditionally worked well for mature markets, despite the variety of new GTM strategies that VCs and industry influencers have proposed. This mature market GTM approach segments customers based on revenue size or number of employees and determines the best routes […]
GUEST: Until recently, software companies have been taking the same antiquated go-to-market (GTM) approach that has traditionally worked well for mature markets, despite the variety of new GTM strategies that VCs and industry influencers have proposed. This mature market GTM approach segments customers based on revenue size or number of employees and determines the best routes […]
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