Most publishers of news and information have policies governing their relationships to advertisers. Generally speaking, these policies are tailored to suit the goals of those publishers and the expectations of their audiences. Some publishers feel comfortable working closely with advertisers to generate stories and videos that appeal to those advertisers, others, such as Gizmodo Media Group, do not. Our editorial code states:
Most publishers of news and information have policies governing their relationships to advertisers. Generally speaking, these policies are tailored to suit the goals of those publishers and the expectations of their audiences. Some publishers feel comfortable working closely with advertisers to generate stories and videos that appeal to those advertisers, others, such as Gizmodo Media Group, do not. Our editorial code states:
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