Here's How Viacom Can Benefit From Its Launch On DIRECTV Now

Recently, Viacom announced that its portfolio of premium networks will launch on the new AT&T streaming service DirectTV Now. Starting in the fourth quarter of 2016, Viacom’s popular networks, such as Comedy Central, MTV, Nickelodeon and others, will be available to DirecTV Now customers. As consumption of programming on digital platforms increases, Viacom is ensuring that its content is available to its consumers, whenever and wherever they choose to enjoy it. According to our estimates, TV ...