Starbucks Is Maintaining Its Competitive Edge

A number of questions were raised, and are being raised, on Starbucks’ growth trajectory. A behemoth like it ought to slow down eventually. With the June quarter’s results coming in with lower than expected comparable sales growth, many believed it to be the start of the end for the coffee-giant. However, since then the company has convinced many otherwise. Even as the company concentrated on diversifying its business away from coffee, to its consumer product goods segment and food, it came ...