The Beauty Industry Has a Gen X Problem

Generation X, to use a very Gen X reference point, is the Jan Brady of generations. Boomers are Marcia, the bossy one. They're still holding public office and doing things like voting in favor of Brexit. Millennials are Cindy, the young, cute, sassy, occasionally whiny one who reads articles like "10 Beauty Products You Absolutely Need Before You Turn 30." Jan, the forgotten middle child, doesn't care about contouring that much and just really wants 15 minutes to herself without someone demandin...