A Closer Look At Alibaba's Long Term Strategy

In a recent letter to its shareholders, Alibaba‘s Executive Chairman Jack Ma mentioned that with e-commerce rapidly becoming a “traditional business,” pure e-commerce players will face tremendous challenges. The company is anticipating a transformed retail industry in the future, one driven by the integration of online and offline shopping, logistics and data transmission across a single value chain. The company is thus adapting itself to remain a major player in the new economic environme...