GUEST: Marketing pros always like to talk about the cool factor. In advertising it drives curiosity. In a new product it creates demand. But with the cool factor for customer engagement, the proof is in the plateau — the plateau of productivity that is, a.k.a. the user adoption promise land in Gartner's Hype Cycle methodology. As of the August Hype […]
GUEST: Marketing pros always like to talk about the cool factor. In advertising it drives curiosity. In a new product it creates demand. But with the cool factor for customer engagement, the proof is in the plateau — the plateau of productivity that is, a.k.a. the user adoption promise land in Gartner's Hype Cycle methodology. As of the August Hype […]
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