Marketing companies are targeting children on YouTube with advertising disguised as other content, an "unfair and deceptive" business practice, three privacy groups said in a complaint to the U.S. Federal Trade Commission. The companies, including Disney's Maker Studios and DreamWorks' AwesomenessTV, use popular "influencers" on YouTube to pitch products, aimed at children worldwide, with videos that "masquerade" as unsponsored content, said the complaint, filed Friday by the Center for Digital ...
Marketing companies are targeting children on YouTube with advertising disguised as other content, an "unfair and deceptive" business practice, three privacy groups said in a complaint to the U.S. Federal Trade Commission. The companies, including Disney's Maker Studios and DreamWorks' AwesomenessTV, use popular "influencers" on YouTube to pitch products, aimed at children worldwide, with videos that "masquerade" as unsponsored content, said the complaint, filed Friday by the Center for Digital ...
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