GUEST: Chatbots have captivated the tech world. Facebook, Google, Apple, Microsoft, Amazon, and IBM all heavily invest in conversational platforms. Thousands of developers, businesses, and brands build bots to engage users, but one fact is clear: Building bots is easy. Engaging users is not. According to Botanalytics, 40% of a bot's users disengage after one interaction. […]
GUEST: Chatbots have captivated the tech world. Facebook, Google, Apple, Microsoft, Amazon, and IBM all heavily invest in conversational platforms. Thousands of developers, businesses, and brands build bots to engage users, but one fact is clear: Building bots is easy. Engaging users is not. According to Botanalytics, 40% of a bot's users disengage after one interaction. […]
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