Under Armour Finally Has a Winning Formula With the Curry 3, but Can They Capitalize on It?

This past weekend, Under Armour unveiled Stephen Curry's third signature sneaker, the Curry 3, alongside Saturday's #CurryOps event in conjunction with Champs Sports. The daylong extravaganza at San Francisco's Pier 35 featured a 3-on-3 tournament with Oakland's brightest young hoopers, a 360-video experience, muralists, food trucks, barbers and a special performance by French "Haaaan" Montana. The afternoon of events and entertainment concluded in the evening with a Sway Calloway-hosted private...