Cross-channel analytics: Why you must integrate online and off, and how (VB Live)

VB LIVE: Cross channel analytics is more than measuring online campaigns at subatomic levels. If you're ignoring offline marketing ROI — or just ignoring offline altogether — you're facing disastrous results. Join this free VB Live event for insight into what cross channel really means, and why you can't afford to go — or stay — all-digital. […]