GUEST: When a new app publishes, it has to overcome the challenge of discoverability. In the iOS ecosystem alone, there are around two million different apps available in the App Store on any given day. And there's a reason for this high volume: Apps are pretty lucrative, with total app revenues projected to top $75 billion […]
GUEST: When a new app publishes, it has to overcome the challenge of discoverability. In the iOS ecosystem alone, there are around two million different apps available in the App Store on any given day. And there's a reason for this high volume: Apps are pretty lucrative, with total app revenues projected to top $75 billion […]
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