What Does Space Jam Have to Do With Fashion? A Lot, Actually.

What does Bugs Bunny have to do with fashion? Unless you're Jeremy Scott, the question probably seems arbitrary, but on the 20th anniversary of the animated and live-action sports movie Space Jam, it actually couldn't be more relevant. As the highest-grossing basketball movie of all time, Space Jam broke box-office records--but it also has a lasting fashion legacy that still resonates. Today's release of an anniversary teaser on Air Jordan's social media channels gives a preview of the marketing...