Apple Chief Design Officer Sir Jony Ive Reflects on Decades of Historical Creation

Apple's Chief Design Officer Sir Jony Ive reflects on two decades of design for a new vignette produced by the iconic tech giant. Looking back at Apple's recent, historical twenty-year run, Ive takes viewers on a rare visit to Apple's design studio to pull back the curtain on the nuts and bolts of the company's creative approaches. "For every finished product that you see, tools had to be designed, process had to be created and experimented with," says Ive. "We worked very hard to create a studi...