Rent The Runway Might Make You Actually Want To Shop In A Department Store IRL

Photo: Courtesy of Rent The Runway. Since it launched in 2009, Rent The Runway has been all about positioning itself as the affordable antidote to actually buying a designer dress you'll wear to just, say, one or two weddings. It took the conceit of a rental-only fashion business from strictly digital to brick-and-mortar before competitors even started surfacing. But for a company that's heralded itself as such an industry disruptor, its latest move takes a surprisingly old-school retail track. ...