VB LIVE: As budgets increase, B2B CMOs are under more pressure than ever to deliver concrete results. However, focusing on quantity leads over quality is a short-term plan destined to fail. Join Lending Tree CMO Sam Yount and VB’s Stewart Rogers to learn how to achieve major long-term ROI by shifting your lead focus. Register here for free. What's keeping […]
Why relying on cost-per-lead KPI is killing you -- and how to rescue it (VB Live)
Venture Beat - 21 Nov 2016 19:30
VB LIVE: As budgets increase, B2B CMOs are under more pressure than ever to deliver concrete results. However, focusing on quantity leads over quality is a short-term plan destined to fail. Join Lending Tree CMO Sam Yount and VB’s Stewart Rogers to learn how to achieve major long-term ROI by shifting your lead focus. Register here for free. What's keeping […]
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