Patagonia Is Donating All Of Its Black Friday Profits To Save The Planet

When Black Friday rolls around later this week, most retailers will be focused on raking in the dough. But Patagonia is taking a much more conscientious tack when it comes to the post-Thanksgiving shopping bonanza. This year, the outdoors retailer is making a big environmental statement with its Black Friday mission: The company is donating all of its sales to grassroots environmental groups. Yep, you read that correctly. A full 100% of sales from all 80 store locations as well as the brand's si...