Are Big Data, Predictive Analytics, and Social Media Getting in the Way Of Basic Marketing?

Is it possible that all of the emphasis on "newer" marketing--coping with big data, social media, digital, and sophisticated analytics--is preventing marketers from getting the basics right? To explore this topic further, I talked with Shreesha Ramdas, the CEO of Strikedeck, a Customer Success Automation startup based out of the Silicon Valley.