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Hiroshi Fujiwara on His Start in Streetwear and His Fascination with Food Hiroshi Fujiwara is amiably known as the "godfather of streetwear" in Japan. This moniker isn't lost on the man, who has influenced names such as NIGO and Jun Takahashi. Fujiwara himself has had a ton of endeavors shaking up the fashion and streetwear worlds -- from fragment design, the POOL aoyama, Ring of Color and now THE PARKĀ·ING GINZA. SSENSE catches up with Fujiwara and talks to him about his past, present and why he thinks "pop culture died in the '90s." Read the entire interview here. W...
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