As Nike points out: It's been said (and often proven) that constraint drives creativity. In skateboarding there's something akin to a standard uniform, but certainly not those seen on the average field of play. Instead, it's a mix of streetwear staples -- effective whether on-board or simply on-route through the city. This reality creates a design challenge -- how does one carry the style quota but still decode performance demands? For Nike SB, the answer has always been to balance classic style...
As Nike points out: It's been said (and often proven) that constraint drives creativity. In skateboarding there's something akin to a standard uniform, but certainly not those seen on the average field of play. Instead, it's a mix of streetwear staples -- effective whether on-board or simply on-route through the city. This reality creates a design challenge -- how does one carry the style quota but still decode performance demands? For Nike SB, the answer has always been to balance classic style...
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