Fifth Avenue is getting a dose of the art de vivre of Provençe, thanks to L’Occitane’s reimagined Flatiron store in NYC, which has become a digitally-powered, experiential flagship. The France-based beauty brand, founded by Olivier Baussan more than 40 years ago to capture the spirit of Provence, commissioned creative agency School House, which combined abstract art, […]
Fifth Avenue is getting a dose of the art de vivre of Provençe, thanks to L’Occitane’s reimagined Flatiron store in NYC, which has become a digitally-powered, experiential flagship. The France-based beauty brand, founded by Olivier Baussan more than 40 years ago to capture the spirit of Provence, commissioned creative agency School House, which combined abstract art, […]
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