GUEST: In 2017, the digital ad space will grow in size and complexity, creating more opportunities for advertisers and new challenges for market players. We’ll see more opportunities for ad placements within mobile apps and mobile messaging programs, but fake ad traffic generated by bots will continue to burn through advertisers' budgets and erode trust in […]
GUEST: In 2017, the digital ad space will grow in size and complexity, creating more opportunities for advertisers and new challenges for market players. We’ll see more opportunities for ad placements within mobile apps and mobile messaging programs, but fake ad traffic generated by bots will continue to burn through advertisers' budgets and erode trust in […]
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