The Curious Case of L.L. Bean and the Rise of Social Brand Terrorism and Consumer "Brandgerism"

(AP Photo/Robert F. Bukaty) It's one thing to boycott a company as a way to press them to change a bad business practice, like Nike and Apple's violation of child labor laws, Chik-fil-A's alleged anti-gay hiring practices or Amazon's repressive employment conditions at its warehouses. These companies and countless others have