Looking to mirror certain music festivals, Sir Richard Branson wants to bring that same fun spirit to the world of sport with his newest venture, aptly dubbed Virgin Sport. "Sporting events in the past have all been very much aimed at the individual and not at the family as a whole, whereas a concert is fun for everybody," said Branson in an interview with Fast Company. "That's what a sports event should be, and that's what we're going to make it. We're thinking about it very much in the same ve...
Looking to mirror certain music festivals, Sir Richard Branson wants to bring that same fun spirit to the world of sport with his newest venture, aptly dubbed Virgin Sport. "Sporting events in the past have all been very much aimed at the individual and not at the family as a whole, whereas a concert is fun for everybody," said Branson in an interview with Fast Company. "That's what a sports event should be, and that's what we're going to make it. We're thinking about it very much in the same ve...
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