Solebox Takes Retail up a Notch With Chemistry-Inspired Amsterdam Launch

Taking its design cues from the science lab, Berlin-based sneaker retailer Solebox has made an impact in The Netherlands with the launch of its new Amsterdam store. The white-tiled space contains nods to the concept through the inclusion of microscopes, test tubes and a huge periodic table on the wall, in addition to its typically on-point collection of sneakers that included restocks of limited-edition lines for the launch. See the trailer for the new space below and for more information visit ...