Basecamp CEO has a radical plan for handling customer returns: he's promised to pay every refund out of his own pocket for 2017. Here's what the founder hopes to accomplish by the experiment--and why he hopes more companies will follow suit.
Why This Tech CEO Is Promising To Pay Customer Refunds From His Own Paycheck
Forbes - 20 Jan 2017 20:00
Basecamp CEO has a radical plan for handling customer returns: he's promised to pay every refund out of his own pocket for 2017. Here's what the founder hopes to accomplish by the experiment--and why he hopes more companies will follow suit.
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