GUEST: For the past few years, marketers have been buying a growing number of point solutions to fulfill their needs. Look no further than the number of martech startups that have emerged for confirmation. In 2012, there were just 350 marketing technology companies. Today, there are nearly 4,000. But that's about to change. Next year, there […]
GUEST: For the past few years, marketers have been buying a growing number of point solutions to fulfill their needs. Look no further than the number of martech startups that have emerged for confirmation. In 2012, there were just 350 marketing technology companies. Today, there are nearly 4,000. But that's about to change. Next year, there […]
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