Diamond Supply Co. Founder Nick Tershay Reveals His Five-Point Plan to Launching Your Own Brand

Skater Nick Tershay -- aka Nick Diamond -- launched Diamond Supply Co. back in 1998 with the original vision of selling skate hardwear. It quickly graduated onto tees and accessories, capturing a zeitgeist that expanded the reach of the brand far beyond the skate community and established Diamond Supply Co. (and it's instantly recognizable logo) within an emerging streetwear scene. A-list collaborations, savvy business moves and a little bit of luck along the way have all meant that the brand co...