Hypebeast -
16 Feb 2017 22:48

According to Hookit, a digital platform that supports and connects athletes and brands, football superstar Cristiano Ronaldo generated $500 million USD in value for Nike during 2016. Hookit cites his massive social media following, one that includes 260 million followers across Facebook, Twitter and Instagram, for the value bump. Forbes reported: Here is the breakdown of how he generated half-a-billion dollars in value over 12 months for Nike, above and beyond the cleats, apparel and gear he hel...
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