CP+ 2017 - Fujifilm Interview: 'We hope that the GFX will change how people view medium format'

Toshihisa Iida, General Manager of Fujifilm's Optical Device and Electronic Imaging Products Division, posing with the new medium-format GFX 50S. We're at the CP+ 2017 show, in Yokohama Japan where Fujifilm is preparing to ship its long-awaited medium format GFX 50S. We sat down with three Fujifilm executives, Toshihisa Iida, (general manager of Fujifilm's Optical Device and Electronic Imaging Products Division), Makoto Oishi, (manager of Fujifilm's Sales and Marketing Group, Optical Device and ...