Mellow yellow IN 1907 John D. Hertz, the owner of a taxi firm in Chicago, asked some academics at the University of Chicago to do a piece of research for him. He wanted to know what colour he should paint his cabs in order to make them stand out among the sea of black vehicles that then inhabited American city streets. The researchers' conclusion was: yellow. Now, more than a century later, a group of researchers at a different university have concluded that yellow was a wise choice for other re...
Mellow yellow IN 1907 John D. Hertz, the owner of a taxi firm in Chicago, asked some academics at the University of Chicago to do a piece of research for him. He wanted to know what colour he should paint his cabs in order to make them stand out among the sea of black vehicles that then inhabited American city streets. The researchers' conclusion was: yellow. Now, more than a century later, a group of researchers at a different university have concluded that yellow was a wise choice for other re...
Share this Article
Recommended