Tom Ford Cuts His Losses and Drops the "See-Now-Buy-Now" Method

After an experimental season of trying out the "see-now-buy-now" method, Tom Ford is ready to cut his losses and move on from selling straight off the runway. In making his entire 2016 fall collection available for purchase after having just shown on stage, the designer and his namesake label fell victim to shipping complications ultimately leading to lost sales. Having to put items on hold while in transition to shop shelves meant not only lost revenue but vital press attention to boot. Aimed t...