Most people think of loyalty programs as an airline giving miles to frequent fliers, a hotel giving points toward a stay or a restaurant offering a punch card incentive. While these may be called loyalty programs, I'll argue that they are actually marketing programs disguised as loyalty programs.
Most people think of loyalty programs as an airline giving miles to frequent fliers, a hotel giving points toward a stay or a restaurant offering a punch card incentive. While these may be called loyalty programs, I'll argue that they are actually marketing programs disguised as loyalty programs.
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