Facebook's plan worked: Snapchat hits 166 million users, 34 million fewer than Instagram Stories

Today Snap revealed that it now has 166 million daily users — 34 million fewer than Facebook’s Snapchat clone, Instagram Stories. Let’s recap how this happened: Facebook launched Instagram Stories in August 2016, a completely transparent effort to rip off the formula that made Snapchat a success (and slow down Snapchat’s growth in the process). Facebook’s attempts to copy Snapchat […]