adidas Confirmed Launches Online Platform with Limited Edition UltraBOOST

Sneakerheads will be glad to hear that adidas Confirmed, the smartphone app that lets users reserve the most coveted drops at local adi stores, has launched its first online platform for those in the UK. The first sneaker to debut on Confirmed Online is the limited edition UltraBOOST 3.0 in "Core Black." To use the platform, you will need to register for a confirmed account, sign up for an anticipated drop, return to the product release page on launch day and "compete for your chance to own your...