Restaurant companies are employing different methods of expansion. While McDonald's is moving towards a 95% franchised model, 50% of Starbucks' restaurants are still company owned. The company is growing aggressively but its expansion strategy is not based on a shift to a franchise-heavy model.
Restaurant companies are employing different methods of expansion. While McDonald's is moving towards a 95% franchised model, 50% of Starbucks' restaurants are still company owned. The company is growing aggressively but its expansion strategy is not based on a shift to a franchise-heavy model.
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