"The Blue Bag": IKEA's New Video Is a Must-Watch for All FRAKTA Lovers

IKEA's beloved FRAKTA bag has made a huge splash in today's fashion domain. DIY aficionados have utilized the blue polypropylene accessory as a canvas to create face masks and hats, as well as Balenciaga Speed Trainer-inspired sneakers. The French luxury fashion house has even made its own copycat iteration. To celebrate the 30th anniversary of the FRAKTA this year, IKEA just launched a video called "The Blue Bag" that basically sums up why the world continues to fall in love with its "design, f...