Over the past 9 years, I have collected a lot of data--from more than 400 interviews to multiple CMO-based surveys to CMO resumes to secondary data to job announcements. This article summarizes research conducted to understand why CMOs fail and what CEOs and CMOs can do about it.
Over the past 9 years, I have collected a lot of data--from more than 400 interviews to multiple CMO-based surveys to CMO resumes to secondary data to job announcements. This article summarizes research conducted to understand why CMOs fail and what CEOs and CMOs can do about it.
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