ITF gambles with World Cup of Tennis rebrand of Davis Cup and Fed Cup

• Two competitions to be combined into World Cup from November next year• New finals event to be staged for three years in Geneva The rebranding of the Davis Cup and the Fed Cup finals as a combined World Cup of Tennis in Geneva from November next year is a gamble born of necessity and will either recapture the magic of the struggling competitions or pitch them back into confusion. The International Tennis Federation president David Haggerty knew, on taking up office in September 2015, that ...