Matt Powell States Kanye West Had "Zero Impact" on adidas Sales Numbers

How much does a celebrity endorsement really help a brand? That's what the "Kanye Effect" debate mostly boils down to after new data research surfaced showing adidas's sneaker share double within a year, while Nike and Jordan Brand's dipped. Well-known sports analyst Matt Powell believes Kanye has had "zero impact" due to the limited supply and retail value of adidas Originals Yeezy products. Because of that, there's no real sense of sales numbers. He also says adidas saw no increase until two y...