Jerry Lorenzo Is Bringing the Cool Back to Baseball, and the Timing Couldn't Be Better

Jerry Lorenzo took to Miami this past weekend, and not just to enjoy MLB's All-Star Game festivities with his young family, just like he had done in years past with his father, former coach Jerry Manuel, but to launch his 1997 Collection and accompanying New Era collaboration at Alchemist. The collections couldn't have come at a better time: on top of the Marlins hosting its first ever All-Star Game, the franchise is also celebrating the 20th anniversary of its first World Series title. Despite ...